Arbolia is working with Genertel, Generali Italia’s direct insurance company, on “BeeGood”, the new “Social Give Back” programme that brings users closer to community projects. Through the “BeeGood” community, it will be possible to perform good deeds for the community by choosing social causes to support.

The environment is one of the four areas of intervention proposed by the programme: thanks to the collaboration with Arbolia, it will be possible to launch forestation initiatives throughout the country, improving the quality of air and life in cities and contributing to the fight against climate change.

Arbolia is a benefit company created in late 2020 by Snam and Fondazione Cassa Depositi e Prestiti to develop new green areas in Italy. About a year after its launch, Arbolia has created six green belts in five Italian cities, with a total of 11,000 trees planted. In the coming months, the benefit company will develop initiatives and projects in another twenty Italian municipalities, from the north to the south of the country.